Get Your Tail Behind You -With a Funded Proposal Marketing System

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by Chris Owen on February 15, 2010 · 14 comments

It’s time to stop leading with your Back End!

Introducing Funded Proposal Marketing

For those of you who somehow missed the 123,419 launches in the past 3 years.

This isn’t “what to” nonsense without the “how to”.

Don’t worry, there is still hope for you. I am going to give you the total rundown on what it means to have a funded proposal marketing system working for you. When you finish reading this article you will be able to get started right away.

Leading with a funded proposal is for everybody. You can make some version of a funded proposal available up front for any business. Ray and Ferny from SEO Networker produced a funded proposal for their martial arts instructors studio. This was a test to see how well this system worked. Needless to say, that system is still in place today, and has added a whole new aspect to that business.

I am going to explain how you can do this right now. Of course the example I will use is from the direct sales/mlm industry. The reason being that 90% of the people online searching for marketing information, market some form of mlm or direct sales company (biz-op or business opportunity).

The Problem You Are Facing

If you are like most entrepreneurs, you run PPC (pay per click) campaigns on the search engines to promote your business. With the average cost per click being around $1.00, it can add up fast. Say you get 1,000 people to click on your ad. If 10 percent leave their email (which is a high estimate for most landing pages), you got 100 leads for $1,000. The law of averages says that you can expect 4% of your leads to convert to sales. That leaves your total being 4 sales for $1,000 in advertising.

So how much does your biz-op cost to join? How much does your service bring in off of 4 sales. It better be much more than $1,000 or you are playing with fire. Some months your sales conversions may be 10%, but some may be .01%. You are working your business like you are sitting in a casino.

Stop Gambling and Start Making More Money Now

As I said before (clearing throat)… Introducing Funded Proposal Marketing. Because you want to make more money for your time.

Seriously, when have you ever said, “You know, I think I will spend a little more money on gas today”? Now you could drive to a “job” for three times the amount of gas you spend and still turn a profit. But why would you ever think that way? That is exactly the same thing as paying all of the extra money for your leads.

By using a funded proposal marketing system you can convert much more of those leads into front end sales. Say you only got 4% conversions with your primary (back end) opportunity. Now you have the opportunity to get two to three times that in front end sales with a high quality, low cost product. I use Magnetic Sponsoring, just like all of you should be. It is the highest quality product I have found in this category, and has tremendous upsell products. I personally have bought every product in the line up, even though you only have to buy one to market the company. It is that good. And you should always be looking for more education.

By offering Magnetic Sponsoring as my funded proposal, I am able to completely cover the cost of my advertising. Even make  a nice profit before I begin to market my primary opportunity. It is very important to use a high quality product for this to build trust with your prospects. Through this system, I get all those leads, make money off of a high percentage up front, and then let my sales funnel do the work. To check out a different type of funded proposal visit my good friend Wayne Vassel, and his cheeky marketing funnel system. He covers several areas of marketing and funded proposals.

To do this, you need to use an autoresponder to send out your newsletters. Make several high quality newsletter responses, offering tons of “how to” tips and tricks about your business. It is important to give out really good advice to build a real trust relationship. Once you have at least 7 newsletters sent out over a period of time no less than 7 days, then you can introduce them to your primary opp.

You’ll find that you will not only recover your marketing expenses with your funded proposal marketing system, but you will have higher conversions to your primary.

So stop leading with your back end!

Get your tail behind you, and get a funded proposal marketing system. You can get Magnetic Sponsoring here, and be on my totally awesome team with all the cool guys. Or you can keep scraping by, leading with your back end product.

Thanks for stopping by.

Chris Owen

Chris Owen Academy

P.S. Leave your comments and join in the conversation. And don’t forget to be cool and share this post with you friends. They’ll thank you for it.

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{ 12 comments… read them below or add one }

Wayne Vassell February 15, 2010 at 12:59 pm

Hey Chris,

Couldn’t agree with you more – you tell em’ – “So stop leading with your back end!” (ha)

Following your approach will help many networkers see some profit in their business faster and build a good brand. Also higher sales conversions of their main MLM product or service.

Great post my friend.

Reply

Chris Owen February 15, 2010 at 9:22 pm

Hey Wayne,

I thought that title would get a few laughs.

Thanks for stopping by.

Reply

Eric McMillan February 15, 2010 at 2:45 pm

Chris,
Good article. Marketing is pretty sweeeeet when you are getting paid to generate leads. I don’t think enough people realize the power of the funded proposal. If you generate enough sales to cover your expenses plus, you are getting paid for driving traffic. Would be nice if everything worked that way!

Funded Proposals Rock

Reply

Chris Owen February 15, 2010 at 9:24 pm

Hey Eric,

I totally agree. I’m still looking for a way to get paid for doing my own laundry.

Reply

Tragena Owen February 15, 2010 at 10:21 pm

“It’s time to stop leading with your backend.”
That’s great!! And could be applied to SO many things aside from internet marketing! LOL
Time is money…and we all want to make more money in less time! With a Funded Proposal, that happens!

Thanks for enlightening us today
Love you

Reply

Chris Owen February 15, 2010 at 10:37 pm

Hey Tragena,

I don’t know if you remember where that saying came from. My uncle mentored me on becoming a carpenter, and when I would be nailing down decking boards or plywood I would walk backwards.

He would yell “GET YOUR #$% BEHIND YOU” LOL

Just thought I would share that with the group.

Love you

Reply

Tragena Owen February 15, 2010 at 11:12 pm

Interesting approach… LOL
Hey, don’t lose sight of finding a way to get paid for doing laundry!! I’m completely onboard with that one! Let’s brainstorm! lol

Goodnight my love

Reply

Chris Owen February 16, 2010 at 1:32 am

I thought you would like the laundry comment. (she actually does about 90% more than I do).

Reply

Josh Garcia February 15, 2010 at 10:24 pm

Hi Chris,

I like how you mentioned the importance of using a funded proposal. Without it someone can really lose money really fast and not having their marketing being paid by it.

Chat with you later…
Josh

Reply

Chris Owen February 15, 2010 at 10:43 pm

Hey Josh,

Thanks for stopping by, and thanks for being my new facebook bud.

Funded proposals are essential if you are serious about making money online today. I don’t recommend anyone market without one.

Reply

BernieR February 17, 2010 at 8:41 pm

ЎHola!
Nombre de http://www.chrisowenacademy.com a GoogleReader!

BernieR

Reply

Chris Owen February 18, 2010 at 9:03 pm

Hola!

I think you just said my name is in your Google reader. My Spanish is rusty.

Thanks for coming by, and I am glad that I could entertain someone in a different language. You have to love the internet.

Reply

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